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| 国产手机端游戏现状分析——以王者荣耀为例 摘要 随着近年来移动互联网的不断发展以及移动终端功能的不断优化和完善，手机游戏已成为人们生活中必不可少的娱乐方式。在移动互联网时代，人们对时间和信息的获取呈现出越来越明显的碎片化趋势，这也意味着，手机游戏的休闲娱乐方式将赢得更大的市场，并对其产生更大的影响。人们的生活。近年来，腾讯的MOBA手机游戏产品《王者荣耀》取得了非凡的成绩。它拥有2亿用户，5000万日常活跃用户，7000万微博主题聊天索引，并且大量数据造就了手游界神话。在手机游戏市场竞争如此激烈的情况下，《王者荣耀》占据如此大的市场份额并不容易。本文采用手机游戏的概念来分析《王者荣耀》和其他手机游戏的当前开发环境。分析了存在的问题并提出了对策。 关键词：手游；王者荣耀；数字娱乐 Abstract With the continuous development of the mobile Internet in recent years and the continuous optimization and improvement of mobile terminal functions,mobile games have become an indispensable way of entertainment in people's lives. In the era of mobile Internet,people’s access to time and information is becoming more and more fragmented. This also means that the leisure and entertainment methods of mobile games will win a larger market and generate greater influences. people's lives.In recent years, Tencent's MOBA mobile game product "Glory of the King" has achieved extraordinary results. It has 200 million users, 50 million daily active users,70 million Weibo topic chat indexes, and a large amount of data has created a myth in the mobile game world. With such fierce competition in the mobile game market,it is not easy for "Honor of Kings" to occupy such a large market share. This article uses the concept of mobile games to analyze the current development environment of "Honor of Kings" and other mobile games. The existing problems are analyzed and countermeasures are proposed. Keywords:Mobile games;Glory of the king;Digital entertainment |
