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| 故宫文化产品的新媒体营销【英文论文】 Abstract In recent years, as a representative of Chinese culture,the Palace Museum has embarked on a road of rapid development of new media. From the design of cultural products to the promotion and sales of cultural products,the Palace Museum has used new media to promote the dissemination and sale of cultural products of the Palace Museum, and has been favored and sought after by young people. This article uses the method of combining theory with practice to analyze the new media marketing of the cultural products of the Palace Museum. It studies the strategy innovation, channel sales and SWOT analysis.Through the analysis of the marketing of the Palace Museum,it summarizes and analyzes some successful new media marketing paths and strategies adopted by the Palace Museum,and concludes that the new media has brought great development opportunities for the promotion and communication of the traditional cultural industry of the Palace Museum. Key words: new media marketing; the Palace Museum cultural products; traditional culture |
