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中西二手交易平台对比分析——以闲鱼和Poshmark为例

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中西二手交易平台对比分析——以闲鱼和Poshmark为例

摘要


随着分享经济时代的到来,二手交易市场在全球经济市场的份额呈现增长趋势,成为经济发展的新动力。本文将对二手交易平台进行概括性的介绍,并通过对比中外不同二手交易平台——闲鱼与Poshmark的相关信息,找出其中的差异,通过差异来分析不同文化背景对发展的影响。

关键词:二手交易平台;闲鱼;Poshmark


Abstract

With the development of the sharing economy,the share of the second - hand trade market in the global economic market is growing, and it has become a new driving force for economic development. This thesis will make a general introduction to second - hand trading platforms.By comparing the relevant information of different Chinese and foreign second - hand trading platforms - Xianyu and Poshmark,this thesis finds out the differences and analyzes the influence of different cultural backgrounds on development through the differences.

Key words : second - hand trading platforms; Xianyu; Poshmark;


Contents

Introduction……………………………………………………………………1

Literature Review……………………………………………………………2

2.1 Overview of Second - hand Trading Platforms………………………………...2

2.2 Xianyu Platform…………………………………………………………....3

2.3 Poshmark Platform……………………………………………………...4

Comparison between Chinese and Western Second - hand Trading Platforms……………………………………………………………………...5

3.1 Operational mode…………………………………………………………….5

3.2 Management patterns……………………………………………………........6

3.3 Payment methods…………………………………………………………...7

Analysis on the Reasons for the Differences betweenChineseand Western Second - hand Trading platforms…………………………………………….9

4.1 Cultural factors…………………………………………………………10

4.2 Environmental factors………………………………………………………...11

4.3 Historical experience………………………………………………………….13

5.Conclusion……………………………………………………………………..14

References………………………………………………………………………...15