摘要

随着社会的飞速发展和经济全球化的加快，人们对物质文化和精神文化需求不断增高，追求新奇独特是人们普遍存在的心理，所以城市视觉形象的独特鲜明个性才是吸引人们眼球的关键之处。

随着城市规划的规范发展与提升，城市品牌视觉形象已经成为现代时尚都市的代名词，人们已经意识到城市品牌视觉形象设计研究的必要性和紧迫性，现代艺术设计的灵感源于城市的丰富历史内涵、文化底蕴、民风民俗、地理环境风貌、发明创造等厚重的历史文化及独特的艺术构思，它为现代城市形象设计提供了丰富的素材，在设计城市品牌视觉形象中起到重要的决定作用。尤其对于泰安来说，通过更好的展现泰安城市品牌视觉形象，从而反映泰安城市独特的个性和文化品位，可以从不同的层面反映泰安的社会、经济、文化，而且还能提高泰安自身的历史文化价值。要想打造良好的泰安城市品牌视觉形象，就要以独特的泰安地域文化要素为依托，从而找到品牌视觉形象设计的方式和路径，对城市品牌形象的研究进行不断的摸索与总结，意义在于通过泰安城市品牌视觉形象设计得以呈现，在传承地域文化的基础上打造出更好的泰安城市品牌视觉形象，使泰安更加独特、更具魅力、更具吸引力，成为地区的一枝独秀。

关键词：地域文化，城市品牌，视觉形象

Research on city brand visual image design based on Regional Culture

Abstract

With the rapid development of social and economic globalization speeding up,

people's increasing demand for material culture and spiritual culture,the pursuit of novel and unique is the common psychology,so the visual image of the city's unique personality is the key to attract people.

As the normative development of urban planning and promotion,visual image of city brand has become synonymous with moderncity, people have realized the city brand visual image design research the necessity and urgency of modern art design inspiration comes from the city's rich history connotation, culture, folk customs,geographical environment,inventions and other heavy historical and cultural style and unique artistic conception, it provides to the modern city image design with rich material, in the design of city brand visual image of the important decisions.Especially for Taian,through better show in Taian city brand visual image,which reflects the Taian city unique personality and cultural taste,can reflect from different aspects in Taian, society, economy, culture, but also can improve its historical value in Taian. To make good in Taian city brand visual image,is relying on the unique regional culture elements in Taian, and find ways to brand visual image design and path,The study of urban brand image for continuous exploration and summary, significance is through Taian city brand visual image design is presented, on the basis of inheriting regional culture to create a better Taian city brand visual image,the Taian more unique, more attractive,more attractive,become the preeminent in northeast China.