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| 新媒体时代传统文化的继承与传播——以安徽阜阳韦小庄杂技为例
摘 要：韦小庄杂技是安徽阜阳地区最具有知名度的杂技之一。韦小庄素有“中国杂技之乡”的美称，是安徽省唯一的杂技专业村。时至今日，仍然以家庭作坊式的和各地流动演出的传统表演模式。然而，随着新媒体时代的到来，其他文化产业在这个时代大放异彩，导致韦小庄杂技的受众群体逐渐流失，韦小庄杂技的生存空间受到威胁。韦小庄杂技的境况也是中国传统文化在当下发展的缩影。因此，在建设社会主义文化强国的政策大背景下，以新媒体技术和互联网为传播平台，对中国的传统文化进行传承和传播，已刻不容缓。
关键词：新媒体;韦小庄杂技;传统文化;继承与传播
Abstract: Weixiaozhuang Acrobatics is one of the leading acrobatics in Fuyang, Anhui Province.It is known as the "Hometown of Acrobatics in China" and the only specialized village of acrobatics in Anhui Province. At present, the local people still maintain the traditional mode of performing from one family to another. However, with the advent of the era of new media,other cultural industries are flourishing in this era. As a result, the audience group of acrobatics in Wei Xiaozhuang is graduallydecreasing, and the living space of acrobatics in Wei Xiaozhuang is threatened. This is also an epitome of the development of China's traditional culture in the era of new media.Therefore, under the policy background of the grand goal of building a socialist cultural power, it is urgent to carry out the inheritance and dissemination of traditionalculture in the context of new media by using new media technology,using the Internet as the communication platform and doing a good job in the context of new media.
Key words: new media; Wei Xiaozhuang Acrobatics;Traditional culture; Inheritance and propagation
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