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| 漳州市旅游经济的发展现状及对策研究
摘要
“大众旅游”时代的到来，使旅游日益成为现代人类社会的主要生活方式和社会经济活动，旅游业以其强劲的发展势头，成为世界经济中最具活力的“朝阳产业”，旅游发展的重要性已被广泛认同。中国旅游业经过二十多年的发展，取得了显著的成绩，旅游业已成为我国国民经济新的支柱产业。从旅游大国走向旅游强国，中国的旅游业将在构建和谐社会，发展区域经济，扩大对外交流，提高人民生活质量等方面发挥重要作用。旅游业的重要性已被越来越多的人所认识，全社会对旅游业的重视程度也越来越高，已有20多个省市把旅游业作为国民经济发展的支柱、重点或主导产业。漳州是闽南金三角的重要组成部分，也是台湾的祖籍地。在大数据背景下，如何准确把握“海西旅游”的发展机遇，突破当前旅游业发展的瓶颈是一项非常重要的工作，这直接联系到海西旅游能够发挥出应有的作用，推动旅游经济的发展。
基于这一点作为出发点，本文在分析漳州市旅游业现状的基础上，提出了进一步深化漳州市旅游业发展，加快旅游经济增长速度的建议对策，例如，推出生态经济，打造特色旅游项目，与媒体平台合作，扩大宣传力度等。通过本文的研究，能够更加深入的了解到漳州市旅游经济的发展现状，对自身所扮演的区域角色也有着初步评断，为日后旅游业的变革发展积累经验，同时也希望本文的研究可以为漳州地区的旅游产业更好、更快地发展提供一定的借鉴和参考。
关键词：漳州，旅游经济，产业现状
Research on the development status and Countermeasures of Zhangzhou tourism economy
Abstract
With the arrival of the era of mass tourism,tourism has increasingly become the main way of life and social and economic activities of modern human society. With its strong development momentum,tourism has become the most dynamic "sunrise industry" in the world economy. The importance of tourism development has been widely recognized.After more than 20 years of development,China's tourism industry has made remarkable achievements, and tourism has become a new pillar industry of our national economy. From a large tourist country to a powerful tourism country,China's tourism industry will play an important role in building a harmonious society, developing regional economy, expanding foreign exchanges and improving the quality of life of the people. The importance of tourism has been recognized by more and more people, and the whole society has paid more and more attention to tourism. More than 20 provinces and cities have regarded tourism as thepillar, key or leading industry of national economic development. Zhangzhou is an important part of the South Fujian Golden Triangle and the ancestral land of Taiwan. Under the background of big data,how to accurately grasp the development opportunity of "Hercynian tourism" and break through the bottleneck of current tourism development is a very important work, which is directly related to the due role that Hercynian tourism can play. Promote the development of tourism economy.
Based on this point, on the basis of analyzing the present situation of tourism inZhangzhou City, this paper puts forward some suggestions to further deepen the development of tourism in Zhangzhou City and speed up the growth rate of tourism economy. Create characteristic tourism projects, cooperate with media platform, expand publicity and so on.Through the research of this paper,we can deeply understand the present situation of tourism economy in Zhangzhou, have a preliminary evaluation of the regional role we play, and accumulate experience for the future development of tourism. At the same time, we hope that the research can provide some reference and reference for the better and faster development of tourism industry in Zhangzhou.
Key Words:Zhangzhou; tourism economy; industry present situation
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