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| 新媒体环境下的“反沉默的螺旋”现象——以“鲍毓明事件”为例 摘要 “沉默的螺旋”理论是传播学中的经典理论之一，在新媒体环境下“沉默的螺旋”暴露出了一些问题，受到质疑，出现了新的演变与发展。“反沉默的螺旋”现象日渐受到人们的关注。本文以鲍毓明事件为例，结合事件探讨“反沉默的螺旋”的基本特征，从网络、用户方面分析“反沉默的螺旋”形成的原因以及其现实意义。 关键词：“反沉默的螺旋”；新媒体；鲍毓明事件 Abstract The theory of "spiral of silence" is one of the classical theories in communication. In the new media environment, the "spiral of silence" has exposed some problems, has been questioned, and there has been a new evolution and development. The phenomenon of "anti-silence spiral" has attracted more and more attention. Taking Bao Yuming event as an example, this paper discusses the basic characteristics of "anti-silence spiral", and analyzes the causes and practical significance of "anti-silence spiral" from the aspects of network and users. Key words: "the spiral of anti-silence"; new media; Bao Yuming incident. |
