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| 谈电视人在网络直播盛行环境中的自处策略
摘要： 当今媒介格局的变化，融媒体的产生，新媒体应用的发展，带来了传统商业模式的颠覆性改变，商业与传播的直接结合，改变了以往的品牌经营模式。播表，本身所涉及的人群特征，在这个浪潮下的商业价值愈发凸显，但这种新业态应用性的属性要求又区别于传统从业者的素质要求。不同形式的直播媒介的出现给传统媒体带来了挑战，传统媒体面临着创新改革和现代化变更，随机对电视媒体的要求越来越高，主持人的职业素质也越来越专业，本文就电视媒体方面，针对电视人如何在直播盛行的环境中应对自如提出问题并分析解决策略。
关键词：网络直播 电视媒体 电视人 挑战和应对 融媒体 直播带货
Abstract: The changes in the current media landscape,the emergence of integrated media,and the development of new media applications have brought disruptive changes to the traditional business model. The direct combination of business and communication has changed the previous brand management model. Broadcasting, the characteristics of the population involved,has become more and more prominent in the commercial value ofthis wave, but the application attribute requirements of this new business format are different from the quality requirements of traditional practitioners. The emergence of different forms of live broadcastmedia has brought challenges to traditional media. Traditional media is facing innovative reforms and modern changes.Random requirements for TV media are getting higher and higher,and the professional qualities of hosts are becoming more and more professional. This article is about TV.In terms of media, it aims at raising questions and analyzing strategies for howTV people can respond freely in the prevailing live broadcast environment.
Keywords: live webcast, television media, television people,challenges and responses, integrated media, live delivery
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