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| 解析新冠肺炎期间关于信息疫情的媒体应对之策 摘 要 2020年一场突如其来的新冠肺炎疫情让全国人民猝不及防，当疫情遭遇社交媒体无比发达的2020年，人类对病毒未知的天然恐慌借助真假信息被无限放大。其中真假信息造成的“信息疫情”，传播速度要比新冠肺炎疫情快得多。各媒体的应对之策至关重要，主流媒体有效结合新媒体的技术播发信息，社交媒体充分利用交互触发式的传播技术发布信息，短视频媒体运用有趣的UGC文化输出正确信息，这些都有效地修正了信息疫情。本文以新冠肺炎疫情为例，深入研究各类媒体在这场疫情中是如何应对信息疫情的，有助于为今后媒体应对信息疫情提供参考方案。 【关键词】信息疫情；媒体应对；新冠肺炎；新媒体 Analyze the media response to the information epidemic during COVID-19 Abstract In 2020, a sudden COVID-19 epidemic caught people all over the country off guard.When the epidemic was confronted with the extremely developed year of 2020 with social media,people's natural fear of the unknown virus was amplified with the help of true and false information. The "information epidemic," caused by true or false information, spreads much faster than the COVID-19 epidemic. The countermeasures of various media are crucial.Mainstream media broadcast information effectively with the technology of new media, social media make full use of interactive triggering communication technology torelease information, and short video media use interesting UGC culture to output correct information, all of which have effectively corrected the information epidemic. Taking the COVID-19 epidemic as an example,this paper makes an in-depth study of how various media respond to the information epidemic, which is helpful to provide a reference plan for the media to respond to the information epidemic in the future. [Key words] Information on epidemic situation，Media response, COVID-19，The new media |
