摘要

在多元文化不断发展的今天,人们对审美的要求越来越高，追求生活品质和舒适度，运动时尚成为当下的时尚潮流，球鞋便成为人们穿着中最日常的选择。球鞋是从运动场上进入人们的日常生活之中，而球鞋的功能在这个过程中从运动竞技型产品转型成生活、休闲型的产品，并成为了潮流文化的代表。因为球鞋的舒适性、耐久性、背后隐藏的文化内涵，都使得球鞋成为了时尚达人们的最爱，表达着对运动时尚的认可、格调品味和精神追求。中国风设计已成为了国际大牌乐而不厌的设计风格，这就证明球鞋的设计也需要以多种艺术表现形式来满足不同消费者的需求。本文针对传统元素如何创新并与球鞋设计结合提出自己的看法，并分析了许多国内外球鞋设计作品案例。由湘楚文化入手，结合个性化元素和地域化元素，从楚元素中抽取图案、材料、色彩、装饰工艺多个方面内容，分析出湘楚文化艺术在球鞋设计中的具体设计应用。文化内涵是设计的灵魂，赋予了球鞋生命力，从传统着手设计，深入领悟传统中的中国特征，传统中保持现代审美，吸取优秀的意识，取形延意兼收并蓄，化繁为简融会贯通，构建出既有自己独到之处又不落后于国际潮流的设计理念与实践体系，找到为世界所认同的中国设计。 

关键词：湘楚文化、球鞋设计、传统元素、个性化、地域化

Abstract

In today's multi-cultural continuous development,people's aesthetic requirements are higher and higher, the pursuit of quality of life and comfort, sports fashion has become the current fashion trend, shoes have become the most daily choice of people. Shoes are from the playground into people's daily life,and the function of shoes in this process from sports products into life, leisure products, and become the representative of the trend of culture. Because of the comfort,durability and hidden cultural connotation of sports shoes, they have become the favorite of fashion people, expressing the recognition of sports fashion, style taste and spiritual pursuit. Chinese style design has become the design style of international brands,which proves that the design of shoes also needs a variety of artistic forms to meet the needs of different consumers. In this paper, the author puts forward his own views on how to innovate traditional elementsand combine them with shoe design, and analyzes many cases of shoe design at home and abroad. Starting from Hunan and Chu culture,combined with personalized elementsand regional elements, this paper extracts patterns, materials, colors and decorative technology from Chu elements, and analyzes the specific design application of Hunan and Chu culture and art in shoe design. Cultural connotation is the soul of design, which endows the shoes with vitality.Starting from the tradition,we can deeply understand the Chinese characteristics in the tradition. In the tradition, we can maintain the modern aesthetics, absorb the excellent consciousness,take the form, extension and meaning, and integrate the complex into the simple,and build a design concept and practice system which has its own unique featuresand does not lag behind the international trend, and find a way to be recognized by the world Chinese design in China.

Key words: Xiangchu culture, shoe design,traditional elements, personalization, regionalization