中文摘要

在传统零售业饱受电子商务冲击，转战电子商务领域却遇到更大困境的情况下，苏宁零售云打破传统与电商的界限，将零售的智慧之道发展壮大。突破消费模式，将传统零售业与电子商务领域的难题完美解决。

本文以苏宁零售云为例，深度剖析苏宁发展新零售的优势与机遇，通过探究广西苏宁智慧零售的战略及发展情况，以更好地为我国零售业企业的发展服务；依据苏宁在实施智慧零售模式前后的客户群体和竞争能力的变化，再结合苏宁易购的相关市场数据，为全品类传统零售业转型新零售战略提供相关策略及建议。

关键词：传统零售业 电子商务 战略转型 新零售 苏宁零售云

Research on New Retail Strategy of Traditional Retail Transformation -- Taking Suning Retail Cloud as an Example

Abstract

In the traditional retail industry has suffered from the impact of e-commerce, but the transition to e-commerce has encountered greater difficulties. Suning Retail Cloud breaks the boundary between the traditional and e-commerce, and develops and expands the wisdom of retail. Breakthrough the consumption model,the traditional retail and e-commerce in the field of the problem of perfect solution.

Taking Suning Retail Cloud as an example,this paper deeply analyzes the advantages and opportunities of Suning's development of new retail, and explores the strategy and development situation of Guangxi Suning Smart Retail to better serve the development of China's retail enterprises. Based on the changes of customer groups and competitiveness of Suning before and after the implementation of the smart retail model,and combined with relevant market data of Suning, relevant strategies and suggestions are provided for the transformation of the traditional retail industry of all categories to the new retail strategy.

Key words: traditional retail;e-commerce;transformation strategy；new retail；Suning retail cloud